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The “2024 Coating Industry Summit Forum and Waterproof Industry Summit Forum” with the theme of “Gathering Momentum and Quality Pilot” was held in Shanghai on June 28.
Online Polling: This is part of the selection process to understand the visibility and popularity of each brand in the market through extensive online voting.
Expert evaluation: A review team composed of experts in the industry will evaluate the brand based on its multi-faceted performance. Experts may consider the brand’s product quality, technological innovation capabilities, market share, customer satisfaction, corporate sustainability strategy, brand awareness and reputation, etc.
Brand strength: including the brand’s position in the industry, its influence and long-term market performance.
Product characteristics: such as the characteristics of the product’s function, performance, environmental protection, innovation, etc.
Enterprise development strategy: whether the enterprise adheres to the path of high-quality, sustainable and brand development, as well as the strategies and achievements in scientific and technological innovation and market expansion.
Social responsibility: pay attention to the contribution of enterprises in environmental protection and social welfare.
The specific selection criteria for different awards may be focused, for example, the “Wall Paint Influence Brand” may focus more on the quality, functionality and market feedback of the wall paint product; The “Influential Brand of Engineering Architectural Coatings” will focus on the application cases, solutions and influence of the brand in the field of engineering and construction.
Take some of the award-winning companies as examples:
- In response to the differentiated needs of consumers for coating functionality in different life scenarios, D&W endows the coating with rich characteristics such as odorless and environmental protection, purification of formaldehyde, anti-virus, anti-fouling and weather-resistant, anti-mildew and antibacterial, etc., providing long-term protection for the wall and performing well in the field of wall paint. In the field of engineering construction, it has launched building coating system solutions covering all scenarios such as medical care, education, industry, residential, and urban renewal, actively explored new scenarios of “carbon” green coating, and made every effort to build a green value chain for carbon reduction and emission reduction, so it won the two awards of “Wall Paint Influential Brand” and “Engineering Construction Influential Brand”.
- After a long period of development, STO has become one of the most well-known multinational companies in the building materials industry, as early as the sixties of the last century, it launched the external thermal insulation system, with more than 28 production plants, 57 subsidiaries and so on. Its business focuses on four product groups: façade systems, exterior wall coatings, interior products, and other products. STO promotes the development of new quality productivity with innovation, and has won three awards: “Influential Foreign Brand of Wall Paint”, “Influential Brand of Engineering Architectural Coating”, and “Innovative Material System Solution for Architecture”.
- As one of the few enterprises in the industry with a full product system and system service capabilities, Asia Cube has significant advantages in the fields of building coating, building energy saving, building waterproofing, etc., and its products and services have been widely used in many large-scale public construction projects in many countries, and have won the “Top 500 Preferred Suppliers of China’s Real Estate Development Enterprises” for many years, and its brand influence and market competitiveness have continued to increase, so it has won the “Influential Brand of Engineering and Architectural Coatings”, “Influential National Brand of Wall Paint” and “Influential Brand of Waterproof Coatings” Three honors.
These award-winning companies have demonstrated outstanding performance and strong strength in their respective fields, and have won market and industry recognition through continuous innovation and improvement of product and service quality.
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from totam rem eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.